Growing up in the 80-90s were some wild times! Everything we did was living! I learned to skate in a Thrasher style on the riverbeds in Norwalk, California and learned to surf in Hawaii and eventually in the North and South counties of Southern Cali.

The early to late 90s is where some of the gang influenced culture played a huge role in my life as well. We don't need to dig on that though. But it did open my eyes to a whole Southern California lifestyle, culture, and a way of living.

I been in the clothing industry for nearly 25 plus years working for others on their successful lines and finally decided to develop one myself based on the life that surrounds us. With the 80-90s influence with Hip Hop and that Socal lifestyle with the simple styles and wearable comfort.

We Only Live Forever

Living forever by doing things you love! Making that lasting impact on the lives around us.